When planning the musical mood for the Pastry War in Houston, owner Bobby Heugel wanted to create a playlist that would reflect Mexican culture and history in a way that matches the bar’s drink offerings. “It’s one thing to serve traditional Mexican spirits, but we wanted our bar to share art, materials, and music from Mexico as well,” he says. “Together, I think we’ve created a bar that in all senses reflects Mexico, and music is a huge part of that.”
For inspiration, Heugel turned to the soundtrack of Guadalajara mezcaleria Pare de Sufrir and the backstory behind The Pastry War’s name. “When we opened the bar, about 5% of the playlist was French music—a nod to The Pastry War fought between Mexico and France that began in 1838, he says. “Nobody really got the concept, so I took all the French music off. Sometimes, you just overthink things—don’t do that with the music in your bar.”
To create a mix that would work well during both quiet and busy hours, Heugel made two playlists based on tempo and vibe with every song carefully chosen to pay tribute to Mexico. “We get a ton of Mexican tourists in Houston, and the biggest compliment is when they tell us how much they love the playlists and then ask if the person who made the playlist is from Mexico. Nope—just a Gringo from Texas,” he says. “But, that means so much to me. It means that we didn’t just pick and choose elements from their culture to build a bar around in Houston. It means in a lot of ways they approve of our attempts to build a bar that is a tribute to Mexico.”
Emma Janzen is an award-winning book author and journalist who reports on global drinking cultures for outlets including The New York Times, PUNCH, The World’s 50 Best Bars, and more. The recipient of two James Beard Foundation awards and two Tales of the Cocktail Spirited Awards, she co-authored The Way of the Cocktail with Julia Momosé, The Bartender’s Manifesto with Toby Maloney, and The Bartender’s Pantry with Jim Meehan; authored Mezcal: The History, Craft & Cocktails of the World’s Ultimate Artisanal Spirit; and has contributed and consulted on other texts including The Oxford Companion to Spirits and Cocktails by David Wondrich and Signature Cocktails by Amanda Schuster. She currently serves as the Midwest Academy Chair for The World’s 50 Best Bars and has been included in the Drinks International Bar World 100, an annual list of the industry’s most influential people, since 2023.
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