Imbibe 75 Place to Watch: Good Guy’s

Let’s say you run one of the world’s most lauded cocktail bars in a tiny boxcar space, and the neighboring storefront becomes available. Do you simply expand operations? Or, do you swing for the fences and create something completely different? If you’re Michael McIlroy and Sam Ross, co-owners of Manhattan’s Attaboy, you opt for the latter. In June 2024, the duo introduced Good Guy’s, a bright and breezy wine bar. “We knew we couldn’t do Attaboy 2.0—also that would have been too easy. So we leaned into the bars that we love when we visit places like Paris, Barcelona, or San Sebastian,” says McIlroy.

The bar serves an array of cocktails, low- and no-alcohol options, and makes a case for year-round spritzing with drinks like the sweater-weather-ready Long Legs (Luxardo Bitter, cocoa, and Lambrusco). The of-the-moment wine list was created by Forsythia’s Charlotte Mirzoeff and features pét-nats and chillable reds. “We view the wine program as a natural extension of our spritz offerings: creative, approachable, and globally influenced,” Ross says. A short menu of shareable toasts and dips, plus the friendly staff and wide selection of vinyl records, give the space a convivial energy. “There’s truly nothing like Manhattan’s bar culture,” says Ross, and he should know.

Click here to read more about some of 2025’s other Imbibe 75 People and Places to Watch.