The Garrison Brothers Hye Fashioned Takeover Is Back!

Celebrate Bourbon Heritage Month with Garrison Brothers’ Hye Fashioned Takeover, happening September 1–30, as bars and restaurants across the country elevate the classic Old Fashioned using Garrison Brothers Bourbon.

The Hye Fashioned Takeover isn’t just about celebrating bourbon; the goal is to raise funds for the Boot Campaign, a nonprofit organization that honors and restores the lives of veterans and military families through individualized, life-improving programs.

To support the cause and join the celebration, you can post a photo of a featured Garrison Brothers Old Fashioned at participating bars or restaurants on Instagram Stories, follow @garrisonbros and @bootcampaign, and use the hashtag #hyefashioned on your post. For every post, Garrison Brothers will donate $5 to the Boot Campaign. In addition to the donations, each post will be entered to win a one-of-a-kind Garrison Brothers prize package, which includes a trip to Austin for a distillery visit for four guests, a two-night hotel stay at the Fairmont Austin, and tickets to a Moody Center concert of the winner’s choosing.

“We have been looking forward to the Hye Fashioned Takeover all year as it is our favorite way to celebrate one of our favorite cocktails while also doing some good!” —Ciara Knee, Garrison Brothers Distillery

“We have been looking forward to the Hye Fashioned Takeover all year as it is our favorite way to celebrate one of our favorite cocktails while also doing some good!” says Ciara Knee, Director of Trade Marketing for Garrison Brothers Distillery. “We also look forward to seeing all of the photos of Old Fashioneds being shared in social from the Garrison Brothers community across the country in support of Boot Campaign.”

To find a participating location near you, check out the Hye Fashioned map locator at hyefashioned.com

If you can’t make it to a participating bar or restaurant, not to worry! There will be a Hye Fashioned Takeover at Home kit available on the Garrison Brothers website that features Garrison Brothers Old Fashioned Sugar Cubes plus a 750 ML bottle of Garrison Brothers Small Batch Bourbon for $84.99. For every kit sold, $5 will be donated to the Boot Campaign. Home bar and bourbon enthusiasts that are over 21 years of age and located in the U.S. are invited to participate by making their own Old Fashioneds using Garrison Brothers Bourbon.

Be sure to join this month-long celebration as we raise our collective glasses to unforgettable moments and create a lasting impact beyond the final sip!