In the summer of 2013, Imbibe launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. In 2014, Imbibe joined forces with Campari to expand the reach of Negroni Week globally, and more than 1,300 bars participated and raised more than $120,000 for charities. Last year, more than 3,500 bars and restaurants in more than 42 countries and 44 U.S. states mixed their favorite Negroni variations and donated over $320,000 to charities around the world.
Head to Negroni Week for news and updates, and save the date for Negroni Week 2016: June 6-12. Email us at firstname.lastname@example.org with any questions or ideas you have about getting involved. And, of course, don’t forget to mix yourself a Negroni!