SommCon: The Business of Wine, Beer & Spirits

Whether you’re interested in learning about the nuances of wine tasting, the intricacies of premium spirits, or the culture of sake, SommCon Conference & Beverage Expo offers an opportunity to engage with experts, network with fellow professionals, and gain insights that can elevate your expertise across the alcohol beverage landscape.

Taking place in San Diego from September 10 to 12 at the Town & Country Resort, this year’s conference and expo will offer an immersive three-day deep dive into the world of beverages. Attendees can expect to explore a wide range of topics related to wine, beer, and spirits, while getting the opportunity to taste and learn about different varieties, production techniques, and industry trends. With special emphasis on different wine regions, including Spain, Israel, Australia, Languedoc, Napa, and more, attendees will expand their knowledge of terroir, enhance their blind tasting skills, and gain a deeper understanding of the future of alcohol beverages.

“SommCon has become more than a conference for alcohol beverage professionals but a place where careers are lifted, connections are made, futures designed, and palates refined all alongside a marketplace for suppliers to interact with leading buyers from across the country.” 

New this year, SommCon is debuting five educational tracks to help conference attendees build their perfect itinerary, including: The Business of Beverage, Spirits & Mixology, Advanced Tasting & Sensory Evaluations, Industry Trends & Insights, and Production & Techniques. Encompassing more than 60 seminars, luncheons, and networking events SommCon will host 70+ leaders and educators in an immersive two days of networking, business and education. 

“SommCon has become more than a conference for alcohol beverage professionals but a place where careers are lifted, connections are made, futures designed, and palates refined all alongside a marketplace for suppliers to interact with leading buyers from across the country.” says Michelle Metter, producer of SommCon.

During the event, SommCon will also debut a newly expanded Beverage Expo featuring wine, beer, and spirits suppliers, products, and services for on- and off-premise buyers. The Beverage Expo will take place September 11 to 12 with opportunities for suppliers to meet influencers and decision-makers on and off the show floor.