Video: The Negroni

The Negroni is one of the world’s most iconic cocktails, and it also happens to be the inspiration behind Negroni Week, a celebration of one of the beloved classic and an effort to raise money for charitable causes around the world. To celebrate, we gathered a few of America’s best bartenders to talk about the Negroni and what makes it so special. Check out this video, then head over to for news, features and more information on this year’s festivities.