We’re excited to report that the numbers are in. Negroni Week bars and restaurants collectively raised more than $120,000 for charities around the world! This was an incredible accomplishment by an amazing group of people. A special shout-out goes to our top fundraiser, HG Sply Co. in Dallas, Texas, whose selected charity, Genesis Shelter, will receive the $10,000 donation from Campari America on their behalf! And, thank you to the US Bartenders Guild and Campari for all of their efforts in helping get the word out about Negroni Week.
Negroni Week participation grew more than 10-fold this year with 1,321 bars from 18 countries and 46 U.S. states joining the cause. There were nearly 5,000 posts on Instagram using the #NegroniWeek hashtag, more than 15,000 on Twitter and thousands more on Facebook. With your help, we started a global movement to raise money for local charities that are meaningful to you, all while celebrating one of the most iconic cocktails of our time. We want to raise a glass to toast everyone who participated and helped spread the word, and to all those Negroni drinkers out there who supported their favorite local bars and charities from June 2-8. You all made an amazing difference!
Don’t forget to mark your calendars for next year: June 1-7, 2015. Stay tuned for details at NegroniWeek.com.
All of us at Imbibe