Lucas Bols Announces 2018 Negroni Week Sponsorship

red light negroniWe’re very excited to announce Lucas Bols USA as a supporting sponsor of Negroni Week 2018. Through its Bols Genever brand, featuring the Red Light Negroni, Lucas Bols will be helping to support the mission of Negroni Week to raise money for charitable causes around the world.

Over the course of Negroni Week (June 4-10, 2018), bars nationwide will serve the Red Light Negroni: Bols Genever, Campari, and sweet vermouth served in a custom light bulb decanter. The drink is a cheeky homage to the Red-light District in Amsterdam, the birthplace over 350 years ago, of Bols Genever. Bols Genever has also created a charitable fund of up to $15,000 that will benefit the charities chosen by participating bars across the country. Here’s how it works: Bars register at negroniweek.com and select an official Negroni Week charity. During Negroni Week, every time a guest posts a photo to Instagram of their Red Light Negroni with the hashtag #RedLightNegroni and the account’s handle, Bols Genever will donate $1 to the account’s chosen charity.

“Watching the classic Negroni grow in popularity over the last handful of years has been an absolute revelation,” said Gilles Bensabeur, Bols Genever USA Brand Manager. Imbibe has obviously been instrumental in that growth and we’re extremely proud to sponsor Negroni Week and, hopefully, introduce Bols Genever, the original spirit of Amsterdam, to an even broader audience. That we get to do so to the benefit of such worthy charitable organizations makes it all the more worthwhile.”

RED LIGHT NEGRONI
1 oz. Bols Genever
1 oz. Campari
1 oz. Sweet Vermouth

Combine the ingredients in a mixing glass filled with ice and stir well. Strain into the lightbulb decanter, serve it next to a rocks glass filled with ice and garnished with an orange twist.