It’s a hot, muggy night in New Orleans, and in a restaurant near the French Quarter, a group of nearly 20 absinthe enthusiasts have gathered in a back room. Lou Rawls gently croons from the sound system as waiters bring in plates of hors d’oeuvres and a wine steward uncorks a black bottle of French absinthe. At the front of the room is a well-iced absinthe fountain, its glass bowl dewy with condensation. As the evening progresses, the room fills with a gentle herbaceous funk, as glass after glass of pale-emerald absinthe blooms with inverted opalescent flowers with the drip of each icy droplet of water, eventually becoming milky white in the spirit’s characteristic louche.
For much of the past century, drinking absinthe in public carried the same stigma, if not quite the same risk, as engaging in activities of a more tawdry or illicit nature. But at this dinner in New Orleans, attendees had more to toast than one another’s health: Last May, absinthe became legally available in the United States for the first time in 95 years, and the diners were celebrating the end of a long drought—even if their joy was tempered by the fact that, technically speaking, nothing had actually changed.
“It’s common for people to say, ‘Wow, absinthe has been legalized!’ ” says Gwydion Stone, the Seattle-based founder of the Wormwood Society, an informal group that describes itself as an absinthe anti-defamation organization (members also gather for social events such as the dinner in New Orleans). “But absinthe hasn’t been legalized; it’s just that it’s now legally available.” Stone doesn’t mean to communicate in doublespeak, but as with seemingly everything related to this mysterious spirit, even absinthe’s resurrection is the subject of great confusion. In the near-century since absinthe was banished from the U.S. and much of Europe, the spirit took on mythic status—and as with any myth, much of what is widely believed ranges from semi-accurate to completely false.
The Fairy’s Return
When Stone established the Wormwood Society in 2004, misinformation about absinthe was widespread. Stone says that, in contrast to many claims found online, traditional absinthes are made by soaking herbs (including Artemisia absinthium—grande wormwood) in high-proof alcohol, then distilling the macerate. Stone says that some spirits sold as absinthe (sometimes with the deceptive “absinth” spelling, and frequently with implied promises of intense psychotropic experiences) skip this essential second step of the process; the same is true for do-it-yourself absinthe kits sold online. While the result may be alcoholically potent and unforgettably bitter, one thing it’s not is genuine absinthe. “The herbs have to be distilled in it; it’s not something you can just macerate,” he says. “There are some old traditional bitters made from botanicals—including wormwood—steeped in alcohol, but none of those are absinthe.”
Eventually, Stone’s interest prompted him to create a formula for a vintage-style absinthe, Marteau Verte Classique, which began commercial production in October at the Matter-Luginbühl Distillery in Switzerland. Marteau is currently sold in Europe and online, and Stone hopes to introduce the spirit into the U.S. this spring. He is also exploring a partnership with a domestic distillery so that he may produce his absinthe closer to home, giving him a more hands-on role in the process.
Should Marteau enter the U.S. market, it will join a rapidly growing category of legal absinthes. Lucid Absinthe Supérieure, the first absinthe to become available in the U.S., is made in France by Ted Breaux, a New Orleans-born chemist and absinthe historian who has created several of the most highly praised absinthes on the European market. In October, liquor stores began carrying a second legally approved absinthe, Kübler Absinthe Superieure, made in the Val-de-Travers region of Switzerland, the traditional birthplace of absinthe. Francois Guy, a brand of absinthe made in Pontarlier, the historic center of French absinthe production, is also expected to enter the U.S. market this summer.
Several North American absinthes are also in production. In Vernon, British Columbia, Frank Dieter says that while absinthe has long been legal in Canada, the available product was of questionable quality. “All the absinthe that was flying around Canada was basically fake,” says Dieter, owner of Okanagan Spirits, a distillery that also produces grappa and fruit eaux de vie.
Using a recipe he obtained from a colleague in Switzerland, Dieter began experimenting with absinthe in 2005, using fruit-based alcohol (instead of neutral grain spirits) to give the product a more refined character. “I decided I’d make absinthe the old-fashioned way, with fruit-based spirits and top-quality herbs,” he says. “The result is a very fine product.” In October, Dieter’s absinthe, Taboo, became the first commercially available absinthe made in North America. Taboo debuted as a verte, or green absinthe, and Dieter hopes to introduce a blanche, or white absinthe, later this year. (Vertes are created by steeping botanicals such as petite wormwood in the distillate; these lend additional flavor while coloring the absinthe with chlorophyll. With some exceptions, vertes are typically more robust in flavor, while blanches are more delicate and subdued.) Taboo’s initial run of 5,000 bottles is available through Okanagan Spirits’ store in Vernon, and by online order. Dieter is currently working to obtain approval for wider distribution in Canada, and to receive approval to distribute in the United States.
By the time Taboo arrives, several absinthes made in the U.S. will likely also be on the market. St. George Spirits released its Absinthe Verte last December, and Portland, Ore.-based Integrity Spirits plans to sell its Trillium absinthe nationally later this year.
Behind the Hype
While making absinthe comes with its own challenges, Integrity Spirits co-owner Rich Phillips says overcoming consumers’ preconceived notions about absinthe— such as the spirit’s rumored drug-like effects—will also take some work. “Sure, there’s the mystique and the lore, but I tell people not to assume it’s hallucinogenic— if it was like that, it wouldn’t get federal approval,” Phillips says.
By making absinthe in the traditional style, Integrity is working to counter another preconceived notion: that absinthe is garishly colored and unpleasantly bitter, qualities that describe Eastern European faux-absinthes more than vintage Swiss or French spirits. “There are lots of products coming onto the market, and many of the European absinthes have artificial flavors and colors,” Phillips says. “They’re just undrinkable.”
With absinthe’s recent change of fortune, other distillers are considering entering the market. Ralph Erenzo, co-owner of Tuthilltown Spirits in Gardiner, N.Y., has made sample runs of the spirit using recipes he obtained from a museum in eastern France. Noting that the distillery is already running at capacity making whiskey and vodka, Erenzo says commercial production at Tuthilltown may not begin until much later this year. “We would like to produce it, and we know there’s a demand for it,” Erenzo says. “We feel we could market it well, especially since we’re so close to New York City.”
With their use of traditional recipes and a good track record for making quality spirits, it’s possible that these distillers may help inoculate the U.S. market against the low-quality, mouthwash-colored absinthe-type beverages—derisively known as “faux-sinthe” or “assbinth”—that are typically made in Eastern Europe (or sold online as do-it-yourself kits) and marketed with lurid promises of psychotropic effects. This faux-absinthe is what consumers in much of Europe and Canada encountered beginning in the 1990s, as absinthe bans in countries such as France and Switzerland were revised, and before distillers in these traditional absinthe-producing nations could deliver authentic product to a thirsty market. Absinthe makers are determined not to let that happen in the U. S. “I produce absinthe because I love it—I love the whole tradition; I love the integrity of the tradition; I’m enthralled by the history; and I have a great respect for the absinthe makers of the past,” says Breaux, maker of Lucid and several other traditional absinthes primarily available in Europe, including Absinthe Edouard, Absinthe Nouvelle-Orléans and PF 1901. “It’s important for me that, for people in the U.S., their first taste of absinthe is of a quality product. I hope to establish some kind of standard of quality; that way, when the profiteers and the garbage makers follow, they will be at a disadvantage.”
With the arrival of Lucid and Kübler as the first absinthes on the market in the U.S., Stone feels that American consumers got very lucky. “If the faux-absinthe products had made it in first and saturated the market with brilliant colors and wrongly flavored things, that’s what people would start buying and thinking of as absinthe,” Stone says. Noting that many curious American drinkers have already tried these imitation products— whether at a bar in Prague, from a bottle obtained in Canada, or from a bottle or do-it-yourself absinthe kit purchased online—Stone says that for a vast majority of domestic consumers, their first taste of absinthe will be of the genuine article.
Consumer education is also important for those serving absinthe. “When someone sits down and asks about absinthe, it starts with a history lesson,” says Jim Meehan, bartender at Pegu Club and PDT in New York. “Ninety-nine percent of the people who ask me about absinthe still think it causes hallucinations—they don’t understand the product or its history, or the series of events that got absinthe where it is.”
Meehan says that many customers are intrigued by absinthe’s mystique and rituals, including preparation of the absinthe drip—the traditional way of serving absinthe (see instructions on page 36). While the absinthe drip allows enjoyment of the spirit in its purest form, absinthe also enjoys a long and rich history as a cocktail ingredient. “The American absinthe tradition was largely a cocktail tradition,” Stone says, explaining that Marteau was developed specifically for use in mixed drinks.
Bartenders like Meehan—who have been using lower-proof, wormwood- free absinthe substitutes such as Pernod, Ricard or Herbsaint for generations—welcome absinthe’s return to the bar. “One of the greatest things about working with absinthe is it has a higher proof. The more proof, the more flavor it brings to a drink,” Meehan says, pointing out that vintage drinks such as the Sazerac, the Corpse Reviver No. 2 and the Monkey Gland were all originally made with absinthe, and that their flavor greatly benefits from using the real thing. “A dash or a rinse of absinthe like you see in classic cocktails brings a whole lot of flavor to the drink,” he says. “If you compare absinthe to Pernod or Ricard, it has a similar flavor profile but it’s much more complex, with a higher proof, less sugar and a little bitterness.”
While many customers may try absinthe out of curiosity, Meehan hopes they’ll come away from the experience with a new perspective. “The fountains, the spoons—all of those old, beautiful absinthe artifacts are a big part of enriching the ways in which people enjoy this product,” Meehan says. “Each spirit—whether it’s vodka, gin, rum or absinthe—is rooted in a culture. When we enjoy it properly, it creates more of an understanding and appreciation of when, how and where to enjoy distilled spirits.”
The absinthe drip is the traditional way of preparing absinthe. By slowly adding water, the absinthe releases its distinctive aroma and blooms into its characteristic louche, or opalescent appearance. Despite the pyrotechnics seen in boisterous European bars and in tragicomic clips on YouTube, fire has no part in the preparation of authentic absinthe.
1 oz. absinthe
Sugar cube (optional)
Tools: absinthe spoon; small carafe or pitcher of ice water. An absinthe fountain adds a beautiful touch, and works even better than a carafe. A special device called a brouilleur—basically a shallow bowl that sits atop the glass, perforated with a small hole through which the ice water drips—may also be used.
Glass: an absinthe glass is preferred; a wine glass or water goblet will also work.
Pour the absinthe into the glass. If using sugar, place an absinthe spoon across the mouth of the glass and the sugar cube atop it. Slowly drip or trickle water through the sugar cube, allowing the absinthe to gradually louche as the sugar dissolves (if using a brouilleur, fill the saucer with ice and insert into the glass; add water as desired). Three parts water to one part absinthe is traditional, but adjust to your own taste. Use the spoon to stir in the remaining sugar.